Purposely Simple's Mission

In a world of test tube and lab created products, I believe in nurturing and caring for the biggest organ of the body, our skin, with ingredients that are found in nature, not labs.

I have been a Physician Assistant since 2001. Years of caring for patients gave me a front row seat to medical conditions and treatment therapies that wreaked havoc on skin, from eczema to chemotherapy and radiation induced dermatitis. In addition to the physical discomfort of dry, cracked and irritated skin, there can be a negative psychological component of being self-conscience about one’s appearance and uncomfortable in one’s own skin. I want to help you nurture your damaged skin and fall in love with it all over again.