Mission Statement

Purposely Simple's Mission:

In a world of test tube and lab created products, I believe in nurturing and caring for the biggest organ of the body, our skin, with ingredients that are found in nature- not labs.

I have been a Physician Assistant since 2001.  Years of caring for patients gave me a front row seat to medical conditions and treatment therapies that wreaked havoc on skin- from eczema to chemotherapy and radiation induced dermatitis. In addition to the physical discomfort of dry, cracked and irritated skin- there can be a negative psychological component of being self-conscience about one’s appearance and uncomfortable in one’s own skin. I want to help you nurture your damaged skin and fall in love with it all over again.